Did you see the 60 Minutes video on extra virgin olive oil with Guy Campanile? The video shows how easy it is for people to make complete olive oil frauds! The simple addition of chlorophyl and beta carotene can replicate the color and fruitiness of olive oil, but fresh-pressed olive oil will still stand out above the rest in color, flavor, and HEALTH benefits. Be sure to look for a crush date, an olive varietal, and a specific place of origin for where the olives were pressed to make sure you are getting a quality olive oil. Here at Season to Taste we know when and where our olives were pressed. Do you?